by Brad Herbert | Oct 11, 2011 | Development, Recruitment
Check out this video where Steve Jobs explains the value of a well crafted, authentic brand. This is true for both an organizational brand and its marketing and sales efforts, but also an employment brand. Notice how he focuses on values and one thing (not features,...
by Brad Herbert | Oct 6, 2011 | Development
We lost a great man and visionary yesterday, and my thoughts go out to his family, friends, and coworkers. I admired Steve Jobs for a number of reasons, not the least of which was his clarity and focus on what mattered most: people doing their best work, together,...
by Brad Herbert | Sep 9, 2011 | Development, Recruitment
I fully agree with this Forbes article, and see massive opportunities for organizations to radically improve the connection with stakeholders by rethinking the concept of internal versus external. Many of us grew up in an era of paper and (literally) confidential...
by Brad Herbert | Oct 26, 2010 | Recruitment
Great article by John Sullivan on how to properly present your employer brand in a way that builds credibility. I think this is spot on, especially given the number of communications channels now used by most tech employers and, probably more importantly, by...
by Brad Herbert | Jul 13, 2010 | Development
J. Keith Dunbar recently wrote: “The world is more Volatile, Uncertain, Complex and Ambiguous (VUCA) that it ever has been…and continues to speed down that path. Future leaders that will adapt and use agility in the VUCA world will be worth their weight in...
