About Adaptive Talent

Brad Herbert is a certified Leadership Coach (CPCC, PCC) with 30 years in HR spanning multiple sectors, countries, fast- growth start-ups, and Fortune 500 companies. He was the VP, Talent Development and Organizational Effectiveness for Electronic Arts’ 9,000 employees, and prior to that the VP of HR for its 15 worldwide studios. He’s been the HR Leader for two start-ups and began his career in Silicon Valley working at Netscape and EA during their hyper-growth years.

It’s been quite a ride, and since 2008 he’s had the incredible privilege of contributing to others’ success via his own practice, where he specializes in cultivating adaptability via leadership assessments, coaching and leadership development for individuals and executive teams, and consulting with executive teams to improve execution while scaling their companies’ culture and capabilities via organizational development.

His clients are usually CEOs and their direct reports in high-growth organizations. They are committed to achieving goals in all areas of their lives, and creating thriving, adaptable businesses where people love to work. Promoted to a Vice President and relocated to a new country at age 35, Brad truly understands the experience and pressure executives feel when trying to simultaneously execute strategies and develop the capacity of themselves and the company. Blending progressive talent theory and strategies, pragmatism, and a positive, casual style Brad’s partnership helps leaders achieve results, develop outstanding leaders, and strategically approach people and culture development to stay ahead of the growth curve and thrive in increasing complexity and disruption.

Brad has a Bachelor’s Degree in Business from Michigan State University, a Master’s Degree in Industrial and Labor Relations from Cornell University, is a Certified Professional Co-Active Coach and graduate of the Leadership Program from the Co-Active Training Institute, is certified as a Professional Certified Coach by the International Coaching Federation, and holds certifications in The Leadership Circle Profile, the Collective Leadership Assessment for leadership teams, the Leadership System, and Hogan assessments. He has a deep interest and additional training in adult development (the Immunity to Change and MindShift methodologies), neuroscience, and progressive approaches to organizational adaptability, leadership, and culture. Brad is married, loves learning, writing, travel, dogs, and experimenting with nutrition, exercise, and meditation. He is a member of the ICF Vancouver chapter where he was a finalist for the 2016 Coach Impact Award.

Reza spent the first 10 years of his career as a research and supply development engineer at Ballard Power Systems and Automotive Fuel Cell Cooperation. He found his passion and purpose when he shifted from engineering to a role in Human Resources. As a Senior HR Generalist at Automotive Fuel Cell Cooperation, Reza managed recruitment, onboarding, and leadership development and went on to become a certified executive coach. In this role, he created a coaching and leadership development program that improved employee engagement levels by 25%, increased leadership effectiveness results by 300%, and reduced employee turnover by 100%. Reza was honored to receive the prestigious PRISM coaching award from the International Coach Federation (ICF) at the national and international level, for his work co-creating a culture of coaching and development. 

Training and certification: The Coaches Training Institute, Certified Professional Co-Active Coach (CPCC); International Coach Federation, Professional Certified Coach (PCC); Chartered Professional Human Resources, CPHR Canada; CRR Global, Advanced Organization and Relationship Systems Coaching (ORSC); The Leadership Circle, Leadership Circle Profile and Collective Leadership Assessment, The Leadership System; Neuroscience of Change; Positive Intelligence, Certified Mental Fitness Coach; Hogan Certified Coach; Gallup Certified Strengths Coach.

Coaching experience: Reza has coached leaders in technology (IBM, Indeed, and Microsoft), Biotech (Roche Holding AG, Biogen, Novartis), automotive (Daimler AG, Ford Motor Company), hospitality and entertainment (Fairmont Hotels and Resorts, BCLC), Legal Services (Hogan LLP, Davis Polk LLP, Goodwin Procter LLP, Spencer Fane LLP), telecommunications (TELUS), government (Worksafe BC, Translink, and The Port of Vancouver), and financial services (KPMG, UBS, Wellington, Citi Group, EQT Partners, Bessemer Venture Partners).

Reza’s education and skills in engineering, roles in HR and leadership development, and training and experience as an executive coach all come to together to when he works with leaders to address their most relevant developmental challenges. As a coach, he helps his clients transform how they lead and communicate with others. He helps leaders get clear on what drives them, how they define themselves, and what is most important to them. Reza’s clients value his diverse background, results-driven approach, and genuine warmth.

Lynn Harrison, Ph.D., is an executive coach with over 25 years of experience, including co-founding an international, franchised training organization, leading at the senior management level, and providing consulting services to leadership teams and boards. She is a principal of Black Tusk Leadership Inc., a four-time recipient of the International Coach Federation Prism Award, recognizing the positive impact of coaching in corporations. Her clients span a broad range of industries across the globe. In addition to her business and coaching experience, Lynn has a Ph.D. in Organizational Systems and an M.A. in Applied Behavioral Science. She is certified as a Master-level Coach (MCC and MCEC) and a Senior Organization Development Professional (CODP). She is qualified to administer numerous psychometric instruments and assessment tools. Lynn’s research interests include the phenomenon of abrasive leadership and she has co- written a book about coaching women executives, called “Taking the Stage” (2013).