Employer Branding: Authenticity & Credibility

Employer Branding: Authenticity & Credibility

Great article by John Sullivan on how to properly present your employer brand in a way that builds credibility. I think this is spot on, especially given the number of communications channels now used by most tech employers and, probably more importantly, by...
But You’re Not Saying Anything…

But You’re Not Saying Anything…

I chuckled when I read Seth Godin’s blog regarding people using lots of words but not actually saying anything. Leaders often use lots of words with strategy plans because they can’t boil down all the activities into a few overarching, coherent activities...
Why Should I Care?

Why Should I Care?

I’ve been having a good time lately helping out many different types of clients and one unexpected benefit is the experience of seeing similar patterns when I compare and contrast organizations. Two come to mind that I wanted to touch one as a way of helping...