Employer Branding: Authenticity & Credibility

Employer Branding: Authenticity & Credibility

Great article by John Sullivan on how to properly present your employer brand in a way that builds credibility. I think this is spot on, especially given the number of communications channels now used by most tech employers and, probably more importantly, by...
Phonecasting: New Recruiting Tool?

Phonecasting: New Recruiting Tool?

I recently read an intriguing article by Michael Marlatt on phonecasting, an early-stage form of custom, permission-based recruiting leveraging mobile devices. What? Yes, Virginia, there is a Santa Claus and he wants to text you when your dream job is posted. My sense...